equal – soymaxmat.com

This challenge consisted of creating a publishing house from scratch. I developed the name, corporate identity, and book cover designs. Additionally, I designed a clear and straightforward website. The focus of this publishing house was to promote gender equality and LGBTIQ+ rights through reading, allowing everyone to be aware of the inequality experienced by these communities.

ROLE
Graphic Designer

SCOPE
Strategy
Branding
Visual identity
Ideation

equal 2016

ASK
We were presented with an exciting challenge: to develop an economical and appealing marketing campaign that would reach all audiences.

SOLUTION
After analyzing various strategies, I decided to create innovative posters. These would include cutouts of people promoting equality, allowing them to be printed and shared on social media.

OUTCOME
The results exceeded our expectations. The posters had a “wanted poster” style design, with minimal information to arouse curiosity. I included a catchy hashtag, “without prejudices,” and the website.

BOOKS
I proudly present a collection of my original illustrations expertly applied to various books. You’ll also notice the versatile use of our logo in its reduced version throughout.

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